Wooden Banana

Wooden Banana offers outstanding photo albums to photographers only – so they can make them a natural part of their offer and grow their photo business.

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Wooden Banana offers high-quality personalized photo albums and wooden packaging for photo prints. The offer is addressed to photographers so that they can include these products in their offer and sell them with additional profit.

For years Wooden Banana functioned without consistent visual identity, which prevented it from fulfilling its potential. That's how to project started – focusing on creating he system that presents the core values to the client.

Scope of work

Brand analysis

Brand messaging strategy

Brand visual strategy

Logo project

Identification elements

Social media system

Promotional materials

Merch

Brand manual

Challenge: to create an identity system that combines a playful, informal attitude and highlights high-quality, elegant products at the same time.

The brand communicates with its clients in a casual way. Furthermore, it regularly organizes the Wooden Banana Party, which takes place during Way Up North – one of the biggest photographic conferences in the world.

At the same time, it offers outstanding-quality photo albums and wooden boxes that represent the pinnacle of taste. This combination has allowed for the creation of a unique brand identity.