The project started from a fundamental point: the online platform had been built, but it needed visual communication created around it. The project timeline was prepared, and we then kicked-off the brand workshop and started working on it.
Brand messaging strategy
Brand visual strategy
Online platform – functional mockups (UX)
Online platform – layout (UI)
Show the promise of a time well spent. Refer to free time, trips, movement.
Communicate the diversity of the region and the wide variety of attractions that are available.
Refer to the Silesian character, communicating it in an unobtrusive way, if possible.
The key is here.
ⓒ Lukasz Ociepka All rights reserved.