Football Training Center
Mental & motoric training
that'll revolutionise Polish football 

Football Training Center
Mental & motoric training
that'll revolutionise Polish football 

Football Training Center
Mental & motoric training
that'll revolutionise Polish football 

Football Training Center
Mental & motoric training that'll revolutionise Polish football 

FTC is more than another place for training. It's a place where impossible becomes possible. Where low self-esteem turns into a powerful self-confidence. When mediocrity transforms into eminence. The main goal is to revolutionize Polish football. Become a sport legend. Become immortal.

Includes: naming / logo / visual identity / webdesign / promotion
Online: www.ftc.com.pl 
Year: 2015

Task: to create a brand that will revolutionise football in Poland.

I decided that the best way to achieve the desired effect would be to combine dynamics, elegance and simplicity. An important goal was to create a sign, which will be neutral for all the players, no matter the team they're playing for.
This is how FTC symbol was born.

Task: to create a brand that will revolutionise football in Poland.

I decided that the best way to achieve the desired effect would be to combine dynamics, elegance and simplicity. An important goal was to create a sign, which will be neutral for all the players, no matter the team they're playing for. This is how FTC symbol was born.

Task: to create a brand that will revolutionise football in Poland.

I decided that the best way to achieve the desired effect would be to combine dynamics, elegance and simplicity. An important goal was to create a sign, which will be neutral for all the players, no matter the team they're playing for.
This is how FTC symbol was born.

ftc_construction__
ftc_logo__
ftc_food
ftc_care
ftc_kids
ftc_wyzwanie
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The most important communication tool

Website is the primary source of information about the FTC and its offer. It is also a platform for sale of all services and products. The main task was to show how the workouts look and what they will give the players.

The most important communication tool

Website is the primary source of information about the FTC and its offer. It is also a platform for sale of all services and products. The main task was to show how the workouts look and what they will give the players.

The most important communication tool

Website is the primary source of information about the FTC and its offer. It is also a platform for sale of all services and products. The main task was to show how the workouts look and what they will give the players.

macbook
wwwftc
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Pro Player Profile

A unique platform for FTC players. With the intention of developing the career of FTC players, we have created professional sports profiles. Now, the most important training data, football statistics, video and basic information about the players are available in one place.

Pro Player Profile

A unique platform for FTC players. With the intention of developing the career of FTC players, we have created professional sports profiles. Now, the most important training data, football statistics, video and basic information about the players are available in one place.

Pro Player Profile

A unique platform for FTC players. With the intention of developing the career of FTC players, we have created professional sports profiles. Now, the most important training data, football statistics, video and basic information about the players are available in one place.

ppp_mobile1
ppp_mobile2
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ksiazka_ftc

"I’m working with Lukas for several years and I have to admit that if not him and his skills none of my companies would be successful. He is an amazing graphic designer and branding specialist who I admire.

His knowlege about marketing and brand communictation is priceless to start or improve business. He is partly a creator of Football Training Center brand, which he is still helping to evolve and grow. I owe very much to him. Thank you for your time, golden advices and professionalism!
"

       Dawid Piątkowski — CEO, Football Training Center

 

"I've never worked with better designer than Lukas. He is partly a creator of Football Training Center brand, which he is still helping to evolve and grow. I owe very much to him."

     Dawid Piątkowski — CEO, Football Training Center

"I've never worked with better designer than Lukas. He is partly a creator of Football Training Center brand, which he is still helping to evolve and grow. I owe very much to him."

    Dawid Piątkowski — CEO, Football Training Center

"I've never worked with better designer than Lukas. He is partly a creator of Football Training Center brand, which he is still helping to evolve and grow. I owe very much to him."

       Dawid Piątkowski — CEO, FTC

 

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ftc_food_ksiazka
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Transformation of brand values into a product

One of the effects of the continuous development of the brand is the creation of a remarkable line of supplements, enriched with collagen and prepared especially for the football players.

Transformation of brand values into a product

One of the effects of the continuous development of the brand is the creation of a remarkable line of supplements, enriched with collagen and prepared especially for the football players.

Transformation of brand values into a product

One of the effects of the continuous development of the brand is the creation of a remarkable line of supplements, enriched with collagen and prepared especially for the football players.

ftc_suplementy_
ftc_03
ftc_01
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Consistency is one
of the highest values
in visual communication.

Because of the existence of many communication channels, in building such a big brand as Football Training Center it is important to take care of consistency in all of them. It means, that every medium should represent the same idea and character, to communicate in certain, understable way.

Consistency is one of the highest value in visual communication.

Because of the existence of many communication channels, in building such a big brand as Football Training Center it is important to take care of consistency in all of them. It means, that every medium should represent the same idea and character, to communicate in certain, clear way.

consistency

3+

FTC training points in Poland and another coming soon

3+

FTC training points in Poland and another coming soon

3+

FTC training points in Poland
and another coming soon

2

Big book publications in 2 years from the start of existence

2

Big book publications in 2 years from the start of existence

2

Big publications in 2 years
from the start of existence

2

Big publications in 2 years from
the start of existence

Hundreds

of players that FTC helped change the approach for sport

Hundreds

of players that FTC helped change the approach for sport

Hundreds

of players that FTC helped 
change the approach for sport

Other projects:

Crystal Albumsnaming / visual identity

Football Training Centernaming / identity / webdesign / promotion

Logos2011–2017

Galaxy of dancevisual identity / webdesign

CadXpertvisual identity / promotion

Idea Aheadnaming / visual identity

Labour Office Poland (Urząd Pracy)identity / webdesign / promotion

Want to create a new brand?
hello@lukasociepka.com

Want to create a new brand?
hello@lukasociepka.com

Want to create a new brand?
hello@lukasociepka.com

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ⓒ 2018 All rights reserved

ⓒ 2018 All rights reserved

ⓒ 2018 All rights reserved